Scenario A — Near parity. Tiny dollar gap, solid intensity cut (~45%). Return ≠ impact still matters: you are not “losing the plot” on dollars while impact shows up. Keep cash flows fixed; raise the cut or fee drag one at a time to see which clock moves.
Keep cash flows fixed. Raise intensity cut 8% → 45% and watch the narrative chip move without touching returns — impact clock only.
Scenario B — Fee-drag ESG. Impact-led: dollars lag after 35 bps, cut stays ~50%. The question is whether the intensity story is still the reason you accept the gap — not whether “ESG always underperforms.”
Scenario C — Green + return. Both clocks can win when net ESG return beats conventional and the cut is real. Aligned is possible — not automatic, and not a rating badge.
Scenario D — Label-only. Dollars look fine (or even ahead) while intensity barely moves (~8% cut). Return-led or thin: marketing ≠ math. That is the anti-pattern this board exists to catch.