CLUSTER HUB

Business & SaaS calculators

A decision map for recurring revenue, acquisition payback, retention, margins, and cash plans. Start with three steps, then open a lane. The full index sits at the bottom.

23 tools · client-side · educational planning sketches, not tax, investment, or legal advice.

High-intent SaaS metrics. Use these before browsing the full list below.

Browse SaaS & business glossary →

Start here

Three steps for operators. One primary calculator each.

  1. 01

    Anchor the recurring base

    Before you argue about growth rate, know this month's recurring revenue. MRR is the floor the rest of the model stands on.

    Open MRR calculator
  2. 02

    Time the acquisition payback

    Spend on customers only makes sense if you recover CAC from contribution in a window your cash can survive. Run payback before you scale spend.

    Open CAC payback calculator
  3. 03

    Check if the book still grows

    Net revenue retention shows whether expansion offsets churn. A growing logo count can still hide a shrinking revenue base.

    Open NRR calculator

Decision lanes

Pick the job you have. Each lane is a short set of tools, not the whole catalog again.

Tools by lane

Recurring revenue

  • MRR

    This month's recurring revenue floor.

  • ARR

    Annualized view for boards and forecasts.

  • ARPU

    Average revenue per user or account.

Acquire and pay back

  • CAC

    Fully loaded acquisition cost per customer.

  • CAC payback

    Months to recover CAC from contribution.

  • CLV / LTV

    Lifetime value sketch for spend limits.

  • Unit economics

    CAC, LTV, and contribution on one sheet.

Retain and expand

Margins and break-even

Price and cash plan

Gotchas before you scale spend

Short warnings with a calculator handoff.

CAC without payback is incomplete

A low CAC looks fine until contribution takes a year to recover it. Time the payback before you raise spend.

CAC payback

Logo churn and revenue churn diverge

Losing small accounts can look mild in logos while dollars fall hard, or the reverse. Measure both before you celebrate retention.

Revenue churn

NRR can hide logo loss

Expansion from remaining accounts can lift NRR while customer count shrinks. Pair NRR with logo churn.

NRR

Gross margin is not contribution

Gross margin ignores variable selling cost. Contribution margin is what actually funds fixed overhead and payback math.

Contribution margin

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Complete index

Every calculator in this cluster. Use Start here and the lanes above when you have a job; use this list when you already know the tool name.

Business & SaaS Calculators | Decision Map